How to say "mascot" in Japanese

• マスコットCommon
  nounThe common, direct equivalent: a person, animal, object, or character adopted as a lucky symbol by a team, company, or similar group. The broadest term, and a safe default in most contexts.
  この犬いぬは我わが連隊れんたいのマスコットだ。↗

  This dog is our regimental mascot.
• イメージキャラクター
  nounA character, or by extension a person, embodying the image of a company, product, or campaign — closer to 'poster boy' or 'brand ambassador' than to a lucky mascot. Less common; mainly a promotional term.
• マスコットキャラクター
  nounA mascot in character form; use it when you want to make explicit that the mascot is a character. Typical of company, team, and event mascots, and less common than plain マスコット.

Choose 「マスコット」, the common direct equivalent, for the general sense; 「イメージキャラクター」 for a character embodying a company's or product's image; 「マスコットキャラクター」 when the mascot is specifically a character.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• マスコットmascot
• イメージキャラクターmascot
• マスコットキャラクターmascot character