How to say "rouge" in Japanese

• ルージュCommon
  nounCovers rouge as a cosmetic, especially lip rouge, and lipstick as well; the word you would use at a cosmetics counter or when talking about makeup.
• 紅くれないCommon
  nounAlso covers rouge and lipstick, but it is equally the name of the crimson colour, so it fits contexts where the colour itself, not just the cosmetic, is in view.

For rouge as a cosmetic, 「ルージュ」 is the direct loanword, especially for lip rouge and lipstick, while 紅 also means rouge and lipstick but doubles as the name of the crimson colour.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• ルージュrouge (esp. lip rouge)
• 臙脂えんじdark-red pigment
• 紅くれないrouge