How to say "attractiveness" in Japanese

• 愛嬌あいきょうCommon
  nounCovers attractive personal qualities that make someone endearing and pleasant to be around. Use it for a person's warmth, cuteness, or amiability rather than for the appeal of objects or ideas.
  彼女かのじょはけっして美人びじんではないが、何なんとも言いえない愛敬あいきょうがある。↗

  She is not at all a beauty, but she has an indescribable charm.
• アピールCommon
  noun, suru verb, intransitive verbRefers to the appeal or allure of something, especially how well it presents or markets itself. Typical for products, performances, or a person consciously projecting their attractiveness.
• 引力いんりょくJLPT N2approx.Common
  nounA poor choice for attractiveness in the everyday sense; it is really the physical force of attraction, as in gravity or magnetism. It only fits 'attractiveness' in that literal, scientific meaning.
• 味あじJLPT N4approx.Common
  nounHere it means charm or appeal in the sense of distinctive character or subtlety. Use it for the understated attractiveness of things like food, design, or expression that gives them their particular flavor.

For personal, social attractiveness choose 愛嬌 or 「アピール」; for charm in flavor or character use 味; for physical attraction such as gravity or magnets, 引力 is the word.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• 愛嬌あいきょうcharm
• 人好きひとずきattractiveness
• 情味じょうみcharm
• アピールappeal (of something)
• 引力いんりょくattractiveness
• 味あじcharm
• 旨みうまみskill