How to say "charm" in Japanese

• 魅力みりょくJLPT N3approx.Common
  nounThe general word for charm as an attractive quality or fascination that a person, place, or thing has; it matches the everyday sense of 'charm' as appeal, not the magical one.
  彼女かのじょの魅力みりょくはうまく表現ひょうげんできない。↗

  Her charm is beyond description.
• 呪文じゅもんCommon
  nounCovers only the magical sense of 'charm': an incantation, spell, or magic words. It has nothing to do with personal attractiveness, so choose it only when magic is meant.
  「なんて言いってるの？」「祝詞のりとも知しらないのか？」「祝詞のりと？」「神道しんとうの呪文じゅもんのようなもん」↗

  "What is she saying?" "You don't even know 'norito'?" "Norito?" "It's something like a Shinto spell."
• 魅了みりょうCommon
  nounExpresses the act of charming or captivating someone, so it suits 'charm' as a verb — being charmed, fascinated, or captivated by a person or performance.
• 愛嬌あいきょうCommon
  nounPersonal charm of the endearing, likable kind: amiability and winsomeness that make someone pleasant company. It suggests warm, approachable appeal rather than glamour.
  彼女かのじょはけっして美人びじんではないが、何なんとも言いえない愛敬あいきょうがある。↗

  She is not at all a beauty, but she has an indescribable charm.
• 風情ふぜいCommon
  nounCharm as aesthetic appeal: the tasteful, elegant, often quaint atmosphere of scenery, buildings, or objects. It points to the charm of places and things rather than personal attractiveness.

Use 魅力 for charm as an attractive quality, 愛嬌 for endearing personal appeal, 風情 for the charm of scenery or objects, 魅了 for the act of charming someone, and 呪文 only for the magical sense.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• 魅力みりょくcharm
• 呪文じゅもんspell
• 魅了みりょうcharm
• 愛嬌あいきょうcharm
• 風情ふぜいtaste
• お守りおまもりcharm
• 魅惑みわくfascination
• 美点びてんvirtue
• 妙味みょうみexquisiteness
• 魔力まりょくmagical powers
• まじないcharm
• チャームcharm
• 符ふcharm
• 魅せるみせるto charm
• 魅するみするto charm
• 情味じょうみcharm
• 呪具じゅぐcharm
• シャルムcharm
• おまじないcharm
• 可愛げかわいげcharm (e.g. of an innocent child)
• 霊符れいふcharm
• 禁呪きんじゅcharm
• 惹きつけるひきつけるto charm
• 護符ごふtalisman
• 人好きひとずきattractiveness
• 色香いろかloveliness
• 呪符じゅふamulet
• 心を捉えるこころをとらえるto impress
• 麗質れいしつgenius
• 趣致しゅちtaste
• 味あじcharm
• 艶つやinterest
• 味わいあじわいcharm
• 引きつけるひきつけるto charm
• 守りまもりamulet
• 奪ううばうto absorb (one's attention)
• 潤いうるおいrichness
• 旨みうまみskill
• まじなうto charm
• 甘味かんみcharm
• 酔わすよわすto charm
• 酔わせるよわせるto charm
• 札ふだcharm
• 色気いろけcharm
• 趣おもむきgrace