How to say "marketing" in Japanese

• マーケティングCommon
  nounCovers marketing as a field of business activity—research, promotion, strategy. The standard, unambiguous choice in business, academic, and everyday contexts when you mean marketing itself.
  新しんサービスの料金りょうきん設定せっていはマーケティング部ぶが行おこなう。↗

  The marketing department is responsible for pricing new service.
• 販売はんばいJLPT N3approx.Common
  noun, suru verb, transitive verbMeans sale, sales, or selling; it appears under 'marketing' only in the sense of actually selling goods. For marketing as a strategy or discipline, it is not the word you want.
  その新米しんまいのセールスマンが、トップの販売はんばい実績じっせきをあげたやり方かたは指導員しどういんの目めを見みはらせた。↗

  The manner in which the new salesman made top sales level was an eye-opener to his supervisor.

Use 「マーケティング」 for marketing as a business discipline or activity; 販売 means selling or sales, and its 'marketing' gloss covers only that selling-related sense.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• マーケティングmarketing
• 販売はんばいsale
• マーケmarketing