How to say "over-the-counter" in Japanese
- 店頭てんとうno-adjectiveCovers 'over-the-counter' as a matter of place: the shop counter or storefront, where goods are handed over and business is done in person. In finance it likewise marks trading done outside an exchange.
- 市販しはんno-adjectiveCovers 'over-the-counter' for products sold commercially to the general public: store-bought, off-the-shelf, available to anyone without a prescription or special order. The emphasis is on availability, not on where the sale takes place.
Choose 市販 for over-the-counter products anyone can buy in shops — store-bought, no prescription needed — and 店頭 when the point is the shop counter itself: in-person sales or, in finance, off-exchange trading.
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