How to say "showcase" in Japanese

Choosing the right word
  • nounThe concrete sense: a glass display case or vitrine in a shop or museum for showing items. If your 'showcase' is a physical piece of furniture, this is the word.
  • 紹介しょうかいJLPT N4approx.Common
    noun, suru verb, transitive verbThe figurative sense of showcasing a product, i.e. presenting or introducing it. 紹介 is really the everyday word for 'introduction', so use it when 'showcase' means presenting something to others, not a display case.
    あなたを私の両親りょうしんに紹介しょうかいしたい。↗
    I want you to meet my parents.

Use 「ショーケース」 for the literal glass display case, and 紹介 when 'showcase' is figurative, meaning to introduce or present a product to an audience.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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