How to say "spokesman" in Japanese

Choosing the right word
  • nounThe direct word for a spokesman: a person who makes statements on behalf of a company, government, or other organization. Use this when 'spokesman' refers to an actual speaker or representative.
    スポークスマンはその報告ほうこくは真実しんじつであると確認かくにんした。↗
    The spokesman confirmed that the report was true.
  • 看板かんばんJLPT N2approx.Common
    nounNot really a word for 'spokesman' in the sense of a person who speaks for a group; it means a draw, attraction, or highlight — the thing that pulls people in. Choose it only when English 'spokesman' loosely means the public face or star attraction.

Use 「スポークスマン」 for an actual spokesperson who speaks for an organization; 看板 is not a spokesman at all — it means a draw or attraction, and only loosely suggests a 'face' of something.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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