How to say "viewer" in Japanese

• 視聴者しちょうしゃCommon
  nounCovers the viewer of television or streaming video content; the gloss also allows listener for radio or audio streaming. This is the usual word when 'viewer' means an audience watching broadcast media.
  テレビは視聴者しちょうしゃに娯楽ごらくばかりではなく、知識ちしきも与あたえる。↗

  Television enlightens the viewers as well as entertains them.
• 見物けんぶつJLPT N4approx.Common
  nounMeans a sightseer, spectator, or onlooker watching something in person, such as a festival or parade. For media audiences it is a poor fit; it is really about watching an event or spectacle on the spot.

Use 視聴者 for viewers of television or streaming content (and sometimes audio listeners); use 見物 for a spectator or onlooker watching an event or spectacle in person.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• 視聴者しちょうしゃviewer (esp. of television, streaming video content)
• ビューアーviewer (e.g. for film slides or x-rays)
• 受け手うけて(referring to a person) receiver
• 見物客けんぶつきゃくsightseer
• 見物けんぶつsightseer