How to say "vogue" in Japanese

• 流行りゅうこうJLPT N3approx.Common
  suru verb, intransitive verb, no-adjectiveThe default word for 'vogue' in the sense of a prevailing fashion, trend, or craze — what is currently in style. The common, all-purpose term, and the one to reach for in most contexts.
  あの種しゅの服ふくが今いま流行りゅうこうだ。↗

  That kind of dress is now in fashion.
• 流行りはやりJLPT N1approx.
  no-adjectiveCovers the same ground — fashion, fad, vogue, craze — but is less common, often with the flavor of a passing fad or of whatever is currently popular. 流行 is usually the safer choice.
  これが最近さいきんはやりの服ふくですか。↗

  Is this dress the latest fashion?
• ボーグ
  nounA straight transliteration of the English word 'vogue'. For the ordinary sense — a prevailing fashion or craze — it is seldom the word you want; use 流行 instead.

For 'vogue' as a prevailing fashion, trend, or craze, 流行 is the common, default choice; 「流行り」 says much the same thing but is less common, while 「ボーグ」 is a marginal transliteration of the English word itself.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• 流行りゅうこうfashion
• 流行りはやりfashion
• ボーグvogue