How to say "advertising" in Japanese

Choosing the right word
  • 広告こうこくJLPT N3approx.Common
    noun, suru verb, transitive verbCovers the advertisement itself — a notice, poster, or commercial that you see or place — and advertising as a commercial activity; think of the ads rather than the act of promoting.
    その商品しょうひんはテレビで広告こうこくされた。↗
    The goods were advertised on TV.
  • 宣伝せんでんJLPT N2approx.Common
    noun, suru verb, transitive verbPoints to advertising as the act of publicizing or promoting something so that people get to know it — spreading the word about a product, show, or cause; it also takes in publicity and propaganda.
    その商品しょうひんはテレビで宣伝せんでんされている。↗
    The goods are advertised on TV.

Use 広告 for the advertisements themselves and for advertising as a commercial field; use 宣伝 for the act of publicizing or promoting something to get it noticed, which also covers publicity and propaganda.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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