宣伝|せんでんsenden[0]heiban (flat)
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Definitions
- noun, suru verb, transitive verbpublicity; advertisement; advertising; propaganda
Conjugation
| Dictionary form | 宣伝する（せんでんする） |
|---|---|
| Polite (masu) | 宣伝します（せんでんします） |
| Negative (nai) | 宣伝しない（せんでんしない） |
| polite (masen) | 宣伝しません（せんでんしません） |
| classical zu / nu | 宣伝せず・宣伝せぬ（せんでんせず・せんでんせぬ） |
| Past (ta) | 宣伝した（せんでんした） |
| polite (mashita) | 宣伝しました（せんでんしました） |
| Past negative (nakatta) | 宣伝しなかった（せんでんしなかった） |
| polite (masen deshita) | 宣伝しませんでした（せんでんしませんでした） |
| Te form | 宣伝して（せんでんして） |
| Potential | 宣伝できる（せんでんできる） |
| Passive | 宣伝される（せんでんされる） |
| Causative | 宣伝させる（せんでんさせる） |
| Causative passive | 宣伝させられる（せんでんさせられる） |
| Conditional (ba) | 宣伝すれば（せんでんすれば） |
| tara | 宣伝したら（せんでんしたら） |
| Volitional | 宣伝しよう（せんでんしよう） |
| polite (mashou) | 宣伝しましょう（せんでんしましょう） |
| Imperative | 宣伝しろ（せんでんしろ） |
Common forms generated by rule; see the senses for honorific or irregular usage.
Synonyms & antonyms
- Synonym広告こうこくNeutralRefers to advertisements or advertising activities, e.g. in newspapers or on TV, and also to public notices; 「宣伝」 covers promotion of all kinds more broadly.
- SynonymアドNeutralLoanword short for 「広告」, mostly seen in compounds such as 「アドネットワーク」.
- SynonymパブリシティーNeutralLoanword for free publicity gained through media coverage, as opposed to paid advertising.
- SynonymプロパガンダNeutralLoanword for organized campaigns to steer public opinion, often political, with a manipulative, negative feel; 「宣伝」 is more neutral.
- SynonymプロモートNeutralLoanword for promoting or marketing a product or event; 「宣伝」 is broader in scope.
- SynonymアドバタイズメントNeutralLoanword for advertisement; the formal, full form, rarely used — say 「広告」 instead.
- SynonymアドバタイジングNeutralLoanword for the advertising business or activities; mostly used in professional contexts.
- Synonym喧伝けんでんWrittenWritten language for loudly trumpeting something far and wide, stressing the buzz it creates; 「宣伝」 stresses promotion.
- SynonymＰＲピー・アールNeutralCovers PR and promotion, also self-presentation as in 「自己PR」; sounds trendier than 「宣伝」.
- Related流布るふWrittenWritten language for circulating or disseminating through society, as in 「デマを流布する」 or 「流布本」.
- Related公告こうこくWrittenOfficial, formal public announcements such as legal notices; 「宣伝」 is promotional activity.
- Related広めるひろめるNeutralVerb for spreading or popularizing something, as in 「知識を広める」; 「宣伝」 stresses deliberate publicity.
- Related言いふらすいいふらすNeutralVerb for spreading rumors or gossip around, with a negative nuance; 「宣伝」 usually means deliberate promotion.
- Related言い散らすいいちらすNeutralVerb for going about spreading talk or rumors; carries a somewhat negative nuance.
- Related触れ回るふれまわるNeutralVerb for going around trumpeting something to everyone, with an exaggerated or big-mouthed feel.
- Related言い広めるいいひろめるNeutralVerb for spreading word of something, stressing how far it travels; 「宣伝」 stresses the aim of promoting.
- Related宣布せんぷWrittenWritten language for proclaiming or announcing something widely; leans formal.
- Antonym秘匿ひとくWrittenWritten word for hiding or keeping something secret — the opposite of publicly promoting things with 「宣伝」.
Use 「宣伝」 for promoting products or publicizing ideas, in business or politics alike. For ads themselves or advertising activities say 「広告」; for PR and self-presentation say 「PR」; for manipulative, often political campaigns say 「プロパガンダ」; for spreading rumors say 「言いふらす」.
Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only
Japanese definitions
Kanji in this word
English equivalents
See also
