How to say "seller" in Japanese

Choosing the right word
  • セラーCommon
    nounThe loanword from English: it refers to the party selling goods or services and is the natural choice in business and e-commerce settings, such as sellers on online marketplaces.
  • 売り手うりてCommon
    nounThe general native word for the party that sells, viewed as one side of a transaction and opposed to the buyer; it fits people and companies alike in everyday and economic discussion.
    After considerable argument, the buyer and the seller finally came to terms.
  • 売り主うりぬしCommon
    nounThe seller as a party to a contract: expect it in contracts and formal transactions, especially property sales, where it stands opposite the buyer.
  • 売り方うりかたCommon
    nounSeldom the word you want for a seller: out of context it suggests 'way of selling', and its 'selling side' sense is a trading term for the selling party, opposed to the buyer.

Use 「セラー」, the English loanword, in business or e-commerce settings; 「売り手」 for the selling party in general; 「売り主」 for the seller named in a contract; and rarely 「売り方」, which suggests 'way of selling'.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

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