How to say "trademark" in Japanese

• 商標しょうひょうCommon
  nounThe word for a trademark in the legal and business sense: a brand name or logo registered and protected by law. This is the term used in contracts, official documents, and company-related news.
• トレードマークCommon
  nounThe loanword, used in everyday conversation. It covers the commercial sense but is also the word for the figurative meaning: a distinctive feature, style, or habit that identifies a person or thing.

Use 商標 for the legal and business sense of a registered brand name or logo, and 「トレードマーク」 as the everyday loanword, which also means a distinctive feature that identifies a person or thing.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• 商標しょうひょうtrademark
• トレードマークtrademark
• 商標名しょうひょうめいbrand name
• マークtrademark
• 顔かおrepresentative