How to say "brand" in Japanese

• ブランドCommon
  nounThe general word for a brand in the commercial sense: the name and image under which a maker sells its goods. It also covers brand-name goods, often with a suggestion of prestige or fashion.
  好すきなブランドはなんですか。↗

  Which brand do you prefer?
• 銘柄めいがらCommon
  nounThe brand or make of a specific commodity — a brand of sake, tea, or cigarettes; in finance, a stock issue. It is not the word for a maker's overall image or a designer label.
  彼女かのじょはあの銘柄めいがらが一番いちばんだと思おもっている。↗

  She swears by that brand.
• マークJLPT N1approx.Common
  nounA mark, sign, symbol, or emblem — the logo itself. Seldom the word you want for 'brand' as a product line or maker's name; it refers to the visible mark, not the brand behind it.
  私はカレンダーの誕生日たんじょうびに赤あかいマークをつけた。↗

  I put a red mark on the calendar for my birthday.

For a product's brand — its name, image, and prestige — use 「ブランド」; use 銘柄 for the specific brand or make of a commodity or a stock; 「マーク」 means only the mark or emblem itself.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• ブランドbrand
• 銘柄めいがらbrand
• マークmark
• 烙印らくいんbrand
• 焼印やきいんbrand (burnt-in mark of identification)
• 焼印を押すやきいんをおすto brand (cattle, etc.)
• 燃えさしもえさしember
• 刻印こくいんbrand (i.e. a mark of disgrace)
• 記すしるすto inscribe
• 極印ごくいんbrand (i.e. a mark of disgrace)
• 焼きごてやきごてbrand
• 呼ぶよぶto designate
• 焼き付けるやきつけるto brand