How to say "counter" in Japanese

Choosing the right word
  • nounThe general word for a counter as a long surface for service or transactions, as in a bar or shop; it also means a counting device, so it covers both senses of the English word.
    カウンターの値あたいが指定していの「キリ番ばん」になったら記念きねんメッセージを表示ひょうじさせます。↗
    When the counter value reaches the assigned 'lucky-number' it displays a congratulatory message.
  • 窓口まどぐちJLPT N2approx.Common
    nounRefers to the window or teller window where you conduct business or buy tickets, as at a bank or ticket office; it emphasizes the service point rather than the counter surface itself.
    トラベラーズチェックを現金げんきんに替かえてくれるのはこの窓口まどぐちですか。↗
    Is this the right window for cashing travelers' checks?
  • 売り場うりばJLPT N4approx.Common
    nounMeans a selling area or section of a store; when English 'counter' refers to a store's sales section or department, this is the word, since it denotes the area rather than the desk itself.
    衛生えいせい用品ようひん売り場うりばはどこですか。↗
    Where is the sanitary section?
  • スタンドJLPT N3approx.Common
    nounCovers a small stand-type counter, such as a lunch counter, and stands like a newspaper stand; it is not the word for a general shop, bank, or service counter.
    お客きゃくが雑ざつな作つくりのスタンドに座すわって靴くつを磨みがいてもらっている。↗
    A customer is having his shoes shined on a slapped-together stand.

Choose 「カウンター」 for a counter surface or counting device, 窓口 for a service or teller window, 「売り場」 for a store's selling section, and 「スタンド」 for a small stand-type counter such as a lunch counter.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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