How to say "gossip" in Japanese

Choosing the right word
  • 風評ふうひょうCommon
    nounRumor or gossip circulating about a person, company, or affair, typically with a negative effect on reputation — talk that spreads through the community rather than friendly chat.
  • nounThe loanword for gossip, especially about the private lives of celebrities and public figures — the kind of talk found in gossip magazines and shows; not the word for rumor in general.
  • 世間話せけんばなしCommon
    nounGossip in the harmless sense: casual chat and small talk about everyday life, neighbors, and what people have been up to; it carries no suggestion of damaging rumor.
    世間せけん話はなしをしなくてもいいからね。↗
    You don't have to chat with them.
  • 下馬評げばひょうCommon
    nounGossip in the sense of speculation about an undecided outcome — the talk circulating before an election or contest about who is likely to win; not chat about people's private lives.
  • 噂うわさJLPT N3approx.Common
    suru verb, no-adjectiveThe general word for rumor and hearsay, also used for gossip about people's private lives; when you just mean that people are talking, this is the word to reach for.
    The rumor spread far and wide.

Use 噂 for rumor and gossip in general, 「ゴシップ」 for celebrity gossip, 世間話 for harmless small talk, 風評 for talk circulating about someone's reputation, and 下馬評 for speculation about an undecided outcome.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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