How to say "launch" in Japanese

Choosing the right word
  • 立ち上げるたちあげるCommon
    ichidan verb, transitive verbCovers 'launch' in the sense of starting something up, above all a business; this is the verb for when English 'launch' means getting a new company or enterprise going.
    あの会社かいしゃもついにホームページを立ち上たちあげたらしい。↗
    That company just put up a web page.
  • nounA loanword noun for the opening or start of an event or show; its 'launch' sense is secondary, so it is seldom the word you want for launching a business or product.
  • 打ち上げるうちあげるCommon
    ichidan verb, transitive verbThe verb for launching something physically into the air, such as a rocket; it also means shooting something up or hitting a ball high, so it concerns upward flight, not starting a business.
    湖みずうみの上うえに打ち上うちあげるから。↗
    They shoot them off over the lake.
  • 打ち上げうちあげCommon
    nounA noun for the launch or lift-off of a rocket or satellite; it also means shooting off fireworks or a fireworks display, so it suits contexts where English 'launch' is a noun for the event.
  • 進出しんしゅつJLPT N1approx.Common
    noun, suru verb, intransitive verbCovers 'launch (into)': advancing or expanding into a new market or industry; think of a company entering a new market — this is expansion and entry, not the launch of a rocket or a new business.
    その会社かいしゃは中国ちゅうごくへの進出しんしゅつを目指めざしている。↗
    The company aims to branch out into China.

Choose 「立ち上げる」 for starting up a business or venture, 「打ち上げる」 and the noun 「打ち上げ」 for launching rockets or fireworks skyward, 進出 for launching into a new market, and 「オープニング」 mainly for an opening.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
See also

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

Say it right, write it right

Core lookup works fully offline, with cloud pronunciation and one-tap save & review. Free, no sign-up.

Free downloadWindowsFree downloadmacOSDownload on the App StoreGet it on Google Play
MobileiOS / Android

Android

QR code for the Google Play pageGet it on Google Play

Scan it with your Android phone to install, or search for “Tomoshi” on Google Play.

iOS

QR code for the App Store pageDownload on the App Store

Scan it with your iPhone camera to install, or search for “Tomoshi” in the App Store.

Install the browser extensionLook words up on any web page · Chrome / Edge / Safari

Screenshot of a Tomoshi lookup resultScreenshot of Tomoshi lookup results on a phone

Windows macOS Chrome / Edge / Safari extension iOS / Android