How to say "lure" in Japanese

Choosing the right word
  • ルアーCommon
    nounThe concrete noun for a fishing lure — an artificial bait used to attract fish. This is the word you want for angling contexts, not for abstract enticement.
  • 誘惑ゆうわくJLPT N1approx.Common
    noun, suru verb, transitive verbTemptation or enticement: something that draws a person toward desire, indulgence, or wrongdoing. Covers luring someone morally or emotionally, as in resisting the lure of easy money.
    どんな誘惑ゆうわくにも負まけるな。↗
    Don't yield to any temptation.
  • 誘致ゆうちCommon
    noun, suru verb, transitive verbAttracting or inviting people, businesses, or events to a place, as in luring tourists, industry, or a conference to a city. An institutional or economic sense of 'lure', not personal temptation.
  • 誘い出すさそいだすCommon
    godan verb, transitive verbThe verb 'to lure (out)': coaxing or enticing someone out or into coming forth. Use this when you need a verbal expression, such as luring an animal or a person out of hiding.
  • 魅惑みわくCommon
    noun, suru verb, transitive verbFascination or captivation — the alluring charm something exerts. Closer to 'bewitching appeal' than deliberate enticement; often a marginal choice where 誘惑 is the more natural word for 'lure'.

Use 「ルアー」 for fishing lures, 誘惑 for tempting someone or something enticing, 誘致 for attracting visitors or investment, 「誘い出す」 for the verb 'to lure out', and 魅惑 for captivation or charm.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
See also

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

Say it right, write it right

Core lookup works fully offline, with cloud pronunciation and one-tap save & review. Free, no sign-up.

Free downloadWindowsFree downloadmacOSDownload on the App StoreGet it on Google Play
MobileiOS / Android

Android

QR code for the Google Play pageGet it on Google Play

Scan it with your Android phone to install, or search for “Tomoshi” on Google Play.

iOS

QR code for the App Store pageDownload on the App Store

Scan it with your iPhone camera to install, or search for “Tomoshi” in the App Store.

Install the browser extensionLook words up on any web page · Chrome / Edge / Safari

Screenshot of a Tomoshi lookup resultScreenshot of Tomoshi lookup results on a phone

Windows macOS Chrome / Edge / Safari extension iOS / Android