How to say "orientation" in Japanese

Choosing the right word
  • 方向ほうこうJLPT N3approx.Common
    nounUse this for orientation as direction or bearing: which way something points or is headed, physically or figuratively, as in the direction of a plan or policy.
    チーズの棚たなはどちらの方向ほうこうにありますか。↗
    Which way is the cheese shelf?
  • 向きむきJLPT N1approx.Common
    noun, noun (suffix)Orientation as the way a person or thing is turned to face — the exposure or aspect of a room, say. It points to the facing itself rather than a course to follow.
  • オリエンテーションJLPT N1approx.Common
    nounThe loanword for orientation as an introductory briefing or guidance session — for new students or employees, say — or for the act of getting oriented to a new situation.
    新入生しんにゅうせい向むけのオリエンテーションを行おこなう。↗
    We will have a period of orientation for freshmen.
  • 志向しこうJLPT N1approx.Common
    noun, suru verb, transitive verbCovers orientation in the sense of a leaning, aim, or preference toward a goal — what someone or something is oriented toward in intention, not in physical space.
    The strength of the firm is attributed to its future-oriented strategy.

Choose 方向 or 「向き」 for physical direction — which way something points or faces — 「オリエンテーション」 for introductory guidance sessions, and 志向 for a goal-oriented leaning or preference in thinking or policy.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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