How to say "preference" in Japanese

Choosing the right word
  • 優先ゆうせんJLPT N1approx.Common
    suru verb, transitive verb, intransitive verb, no-adjectiveCovers the sense of preferring one thing over another by giving it priority or precedence. Use when talking about giving something preference, as in treating one matter first or yielding the right of way.
    この任務にんむはすべての任務にんむに優先ゆうせんする。↗
    This duty has priority over all others.
  • 志向しこうJLPT N1approx.Common
    noun, suru verb, transitive verbA preference understood as an orientation or leaning toward a goal. Use for preferences that express someone's direction or aim, such as a preference for a certain style or approach.
    The strength of the firm is attributed to its future-oriented strategy.
  • 嗜好しこうJLPT N1approx.Common
    noun, suru verb, transitive verbRefers to taste or liking, especially refined personal preferences in food, drink, or pastimes. Use when describing what a person favors according to their individual palate or cultivated tastes.
  • 優先権ゆうせんけんCommon
    nounPreference in the concrete sense of a preferential right or entitlement to priority, including right of way. Use in legal or formal contexts where someone holds an actual right to be preferred.
    獲得かくとくした優先権ゆうせんけんを無駄むだにしないために、そのまま切きらずにお待まちください。↗
    Please hold the line so as not to lose your place in the queue.
  • 趣味しゅみJLPT N4approx.Common
    nounCovers tastes and liking in everyday personal preference, particularly in hobbies and lifestyle choices. Use casually when asking about or describing what someone happens to like.

For 'preference' meaning putting something first use 優先 or 優先権, for personal tastes and likes use 嗜好, 趣味, or 志向 depending on nuance.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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