動向|どうこうdoukou[0]heiban (flat)
This browser can't play pronunciations (needs Safari 18.4 or later, or Chrome / Edge / Firefox).
- nountrend; tendency; movement; attitude
- SynonymトレンドNeutralLoanword for trends, especially in fashion; also in 「市場トレンド」「消費トレンド」. 「動向」 is more written/formal and also covers the movements of people or organizations.
- Synonym流れながれNeutralEveryday word for trends and how things progress; common in speech, while 「動向」 is more written/formal.
- Synonym趨勢すうせいWrittenWritten/formal word for the overall drift of things, as in 「時代の趨勢」; 「動向」 covers both broad directions and the specific movements of people or organizations.
- Synonym潮流ちょうりゅうNeutralRefers to the trends of the times and also to ocean currents; 「動向」 is more written/formal and typically speaks of political, economic or market movements.
- Related趨向すうこうWrittenWritten/formal word for the direction things develop in; 「動向」 also often refers to the movements and direction of individuals or organizations.
Use 「動向」 for the movements and direction of individuals, organizations, society or markets. For fashion and consumer trends pick 「トレンド」; for the broad current of the times 「趨勢」 or 「潮流」; for how things are progressing, 「流れ」.
Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only


