How to say "promote" in Japanese

Choosing the right word
  • 売り込むうりこむCommon
    godan verb, transitive verbCovers 'promote' in the commercial sense of pushing a product to build a market for it and make it sell. Typical when the object is goods or services being marketed to buyers.
    彼かれは自分じぶんの新あたらしいアイデアを上役うわやくに売り込うりこもうとした。↗
    He tried to sell the boss the new idea.
  • 興すおこすCommon
    godan verb, transitive verbCovers 'promote' in the sense of vitalizing or reviving something such as an industry: building it up and energizing it rather than pushing a product.
  • 取り立てるとりたてるJLPT N1approx.Common
    ichidan verb, transitive verbCovers 'promote' applied to people: appointing someone, raising them in rank or position, or giving them patronage. This is the word when the object is a person, not a product or a process.
  • 促すうながすJLPT N1approx.Common
    godan verb, transitive verbCovers 'promote' in the sense of stimulating or hastening something such as growth or development — helping it along or speeding it up, not marketing a product or advancing a person.
    この曲きょくは眠ねむりを促うながしてくれます。↗
    This music helps me to fall asleep.

Choose by what is being promoted: 「売り込む」 for a product, 「興す」 for an industry to be vitalized, 「取り立てる」 for a person's rank or position, and 「促す」 for growth or development being hastened.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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