How to say "sales" in Japanese

Choosing the right word
  • 販売はんばいJLPT N3approx.Common
    noun, suru verb, transitive verbSales as the activity of selling, together with marketing: use it for a company's selling operations or strategy, not for the amount of money taken in.
    The manner in which the new salesman made top sales level was an eye-opener to his supervisor.
  • 売り上げうりあげJLPT N2approx.Common
    nounSales as an amount: the money or volume taken in from selling, the figure that can rise, fall, or hit a target when you talk about how a shop or business is doing.
    今年ことしの売り上うりあげは倍増ばいぞうと見込みこんでいます。↗
    Sales should double this year.
  • noun, suru verbThe loanword for selling as an activity or job: doing sales, pitching to customers, sales work. It points chiefly to the selling itself, not to the amount sold.
    子供こどもたちは、あのようなセールスにだまされやすい。↗
    Children are likely to be taken in by those sales representatives.
  • 売れ行きうれゆきJLPT N2approx.Common
    nounHow a product is selling — the course of its sales or the demand for it; used for goods moving well or poorly, not for totals or the act of selling.
    売れ行うれゆきは目標もくひょうに達たっしなかった。↗
    Sales fell short of their goal.
  • 売上高うりあげだかCommon
    nounSales as a total figure: the amount sold or proceeds over a period, the term used in business accounts and reports for a company's sales.

Use 販売 or 「セールス」 for selling as an activity, 「売り上げ」 for the amount a business takes in, 売上高 for total sales figures in accounts, and 「売れ行き」 for how well a product is selling.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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