How to say "selling" in Japanese

Choosing the right word
  • 販売はんばいJLPT N3approx.Common
    noun, suru verb, transitive verbThe general word for selling as a commercial activity — the sale and distribution of goods or services. It is the usual choice for business contexts such as product sales and sales methods.
    The manner in which the new salesman made top sales level was an eye-opener to his supervisor.
  • 売りうりCommon
    noun, noun (suffix)Refers to the act of selling, or to what is being offered for sale. It can also mean a selling point — the strong feature that helps something sell.
  • noun, suru verbA loanword covering selling and sales, especially selling activity directed at customers, such as a salesperson's visits or sales talk. Common in business and workplace talk.
    子供こどもたちは、あのようなセールスにだまされやすい。↗
    Children are likely to be taken in by those sales representatives.
  • 売り渡しうりわたしCommon
    nounSelling in the sense of handing over or transferring something to a buyer, typically as the formal completion of a sale. Not the everyday word for selling in general.
  • 外交がいこうJLPT N3approx.Common
    nounSelling in the specific sense of canvassing — going out to sell, as in door-to-door selling. Outside this sense the word mainly means diplomacy, so it is seldom the word you want for selling generally.

Use 販売 for selling as a commercial activity, 「セールス」 for sales work or persuasion, 「売り」 for the act or point of selling, and 「売り渡し」 or 外交 only in their specific senses.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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