How to say "sticker" in Japanese

Choosing the right word
  • nounThe loanword for an adhesive sticker or label — the kind of decorative sticker put on laptops, cars, or product packaging. In many physical-sticker contexts it overlaps with シール.
    He attached a "Fragile" label to the package.
  • 張り紙はりがみJLPT N1approx.Common
    nounPaper posted or pasted onto something, such as a notice on a wall or door. For a peel-off decorative sticker it is seldom the word you want; it is really a posted notice.
  • nounIn actual use it is mostly the figurative label attached to a person or thing; as a name for a physical sticker it is seldom the word you want.
    そして、こうしたものからほんのわずかしか隔へだたっていない知覚ちかくが、直接的ちょくせつてきな信号しんごうがまったくないのにおこる、「超ちょう感覚かんかく的てきな」というレッテルを付つけざるを得えない知覚ちかくなのである。↗
    And it is only a very short step from there, to perception which occurs in the absence of all immediate signals and has to be labeled extrasensory.
  • シールCommon
    nounThe word for an adhesive sticker you peel off a backing and press into place — decorative stickers, address labels, and the like. A natural choice for physical stickers.
  • nounThe stickers used in messaging apps — large emoji-like images sent in a chat. It is not a word for physical stickers; for those, シール or ステッカー is what you want.

For physical adhesive stickers use 「シール」 or 「ステッカー」; 「スタンプ」 is for stickers in messaging apps, 「張り紙」 for paper notices posted on walls, and 「レッテル」 is chiefly figurative labeling.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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