How to say "endorsement" in Japanese

Choosing the right word
  • 支持しじJLPT N1approx.Common
    noun, suru verb, transitive verbCovers endorsement in the sense of public backing or support for a person, policy, or organization, such as a political endorsement. It emphasizes continued support rather than a single act of recommendation.
    我々われわれはこぞって君きみを支持しじする。↗
    We are solidly behind you.
  • 推奨すいしょうCommon
    noun, suru verb, transitive verbCovers endorsement as a recommendation, typically of a product, method, or course of action. It suggests that the endorser actively recommends it as good or advisable.
  • 推薦すいせんJLPT N3approx.Common
    suru verb, transitive verb, no-adjectiveCovers endorsement as a recommendation or referral of a person or thing, often in contexts like school admission, employment, or a letter of recommendation. The emphasis is on putting someone or something forward.
    私達わたしたちは彼かれを議長ぎちょうに推薦すいせんした。↗
    We recommended him as chairman.
  • 賛同さんどうCommon
    noun, suru verb, intransitive verbCovers endorsement in the sense of approval or agreement with an idea, statement, or cause. It expresses that you share the same view, rather than that you recommend or support a candidate.
    私わたしたちが彼かれの意見いけんに賛同さんどうするのは簡単かんたんなことだ。↗
    It is easy for us to agree with his opinion.
  • 裏書うらがきCommon
    noun, suru verb, transitive verbThe financial sense only: signing on the back of a cheque or bill to transfer it. For figurative endorsement of people, ideas, or products this is not the word you want.
    この小切手こぎってを裏書うらがきしてください。↗
    Please endorse this check.

Choose 支持 for backing or approval of a person or idea, 推奨 for recommending something, 推薦 for a personal referral, 賛同 for agreeing with a stance, and 裏書 for the financial sense of endorsing a cheque or bill.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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