How to say "forte" in Japanese

Choosing the right word
  • 強みつよみCommon
    nounCovers 'forte' in the sense of a strong point: something a person or company is genuinely good at that gives an edge over others, as when discussing your strengths in a job interview.
    彼かれには富とみと言いう強つよみがある。↗
    He has the advantage of wealth.
  • 特長とくちょうJLPT N2approx.Common
    nounCovers 'forte' as a distinctive merit: the special strong point that sets a product, plan, or service apart, the kind of thing highlighted in advertising copy.
    燃料ねんりょうの節約せつやくがこの自動車じどうしゃの大おおきな特長とくちょうだ。↗
    Fuel economy is a big advantage of this car.

Both words render 'forte' as a strong point: use 「強み」 for a strength that gives a person or company an edge over others, and 特長 for the distinctive merits that make a product or plan stand out.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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