How to say "pamphlet" in Japanese

Choosing the right word
  • nounThe usual loanword for a pamphlet or brochure. Use it for printed informational booklets from tourist offices, schools, or companies; it is the natural everyday choice in most contexts.
    こちらのパンフレットは無料むりょうです。↗
    This pamphlet is free of charge.
  • パンフCommon
    nounA shortened, casual form of パンフレット, common in speech. It covers the same sense, so use it in relaxed conversation about concert or travel pamphlets rather than in formal writing.
  • 小冊子しょうさっしCommon
    nounA small booklet or pamphlet, viewing it as a compact bound publication. Suits short printed works like thin guides or treatises; less natural for glossy advertising brochures.
    この小冊子しょうさっしは無料むりょうだ。↗
    This booklet is free of charge.
  • 冊子さっしCommon
    nounA booklet or small bound volume of any kind. It describes the physical format rather than promotional content, so it fits reports, handbooks, and the like more naturally than advertising pamphlets.
  • プログラムJLPT N2approx.Common
    nounBest known for a program booklet listing the contents of a performance or event. Choose it only when the pamphlet is an event program; otherwise it is not the word you want.
    あの人ひとたちにプログラムを配くばる手伝てつだいをしてくれませんか。↗
    Will you help me give out the programs to those people?

For a physical pamphlet, 「パンフレット」 is the safe default and 「パンフ」 its casual abbreviation; 小冊子 and 冊子 describe it as a small bound book, while 「プログラム」 is best reserved for event programs.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese equivalents
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JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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