売る|うるuru[0]heiban (flat)

JLPT N5approx.Common
Definitions
  1. godan verb, transitive verbto sell
    Gasoline is sold by the liter.
  2. godan verb, transitive verbto betray; to sell out (one's friend, country, etc.)
  3. godan verb, transitive verbto make (oneself) known; to establish (a reputation) for oneself
  4. godan verb, transitive verbto pick (a fight, quarrel, etc.); to provoke; to force on someone
Conjugation
Dictionary form売る(うる)
Polite (masu)売ります(うります)
Negative (nai)売らない(うらない)
polite (masen)売りません(うりません)
classical zu / nu売らず・売らぬ(うらず・うらぬ)
Past (ta)売った(うった)
polite (mashita)売りました(うりました)
Past negative (nakatta)売らなかった(うらなかった)
polite (masen deshita)売りませんでした(うりませんでした)
Te form売って(うって)
Potential売れる(うれる)
Passive売られる(うられる)
Causative売らせる(うらせる)
Causative passive売らせられる・売らされる(うらせられる・うらされる)
Conditional (ba)売れば(うれば)
tara売ったら(うったら)
Volitional売ろう(うろう)
polite (mashou)売りましょう(うりましょう)
Imperative売れ(うれ)

Common forms generated by rule; see the senses for honorific or irregular usage.

Transitive / intransitive pair
transitive売るうる⇄intransitive売れるうれる
この本ほんが売うれる
本ほんを売うる
売れる focuses on the item being sold or its sellability, as in この本が売れる (this book sells). 売る focuses on the act of selling something, as in 本を売る (sell a book).

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Synonyms & antonyms
  • Synonym販売はんばいNeutralSino-Japanese word for selling as a commercial activity, as in 「販売店」 and 「通信販売」; more formal than 「売る」.
  • Synonym売り渡すうりわたすNeutralTo sell and hand over to the other party, as in 「土地を売り渡す」; also to sell out a comrade. Stresses the transfer.
  • Synonym売却ばいきゃくFormalFormal term for selling off assets such as real estate, as in 「株を売却する」; mostly business and legal contexts.
  • Synonym売り込むうりこむNeutralTo push or promote a product, as in 「新製品を売り込む」, or to promote oneself; stresses active selling.
  • SynonymセールスNeutralLoanword for selling or sales, also a salesperson, as in 「セールスの電話」.
  • Synonym商うあきなうWrittenWritten word for dealing in or trading goods, as in 「呉服を商う」; carries a traditional merchant flavor.
  • SynonymひさぐWrittenArchaic word for selling, now seen only in a few fixed expressions; not used in everyday speech.
  • SynonymさばくNeutralTo sell off or dispose of goods, as in 「在庫を捌く」; also means filleting fish or handling matters.
  • Related取引とりひきNeutralBuying and selling transactions or business dealings, as in 「取引先」; stresses the dealing relationship between the parties.
  • Related売買ばいばいNeutralCovers both buying and selling, as in 「不動産売買」; a formal term.
  • Related貿易ぼうえきNeutralSpecifically international import-export trade, as in 「貿易会社」.
  • Related営業えいぎょうNeutralBusiness operations or the sales side of a company, as in 「営業時間」 and 「営業マン」; stresses running a business.
  • Related通商つうしょうWrittenWritten word for trade with foreign countries, as in 「通商条約」; common in diplomatic and legal contexts.
  • Related扱うあつかうNeutralFor a shop to carry certain goods, as in 「この店は文具を扱っている」; also means to handle or treat.
  • Related交易こうえきWrittenWritten word for mutual exchange and trade; common in history and economics, as in 「交易路」.
  • Related譲るゆずるNeutralTo hand something over to another person, with or without payment, as in 「席を譲る」 and 「車を譲る」; stresses giving up.
  • RelatedトレードNeutralLoanword for trade; in sports, the trading of players between teams.
  • Related売り買いうりかいNeutralNative-Japanese counterpart of 「売買」 for buying and selling; also used colloquially, as in 「株の売り買い」.
  • Antonym買うかうNeutralAntonym of 「売る」: to buy or purchase.

For selling in general, use 「売る」. For selling as a commercial activity use 「販売」, for selling off assets 「売却」, and for actively promoting a product 「売り込む」. For buying-and-selling transactions use 「取引」 or 「売買」; for international trade 「貿易」. The antonym is 「買う」, to buy.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

Japanese definitions
  1. 代金だいきんと引き換ひきかえに物ものや権利けんりを相手あいてに渡わたす。
  2. 信頼しんらいを裏切うらぎり、相手あいての秘密ひみつなどを他者たしゃに知しらせる。
  3. 自分じぶんの名前なまえや存在そんざいを広ひろく知しらせる。
  4. 相手あいてに喧嘩けんかや言い争いいあらそいを仕掛しかける。
Kanji in this word
English equivalents
See also

JLPT vocabulary levels are community estimates, not official (no official lists have been published since the 2010 revision).

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