How to say "banner" in Japanese

• バナー
  nounThe loanword for banner. It covers banners generally and is the word to use for a web banner — an advertisement or link graphic on a website — though it can also refer to physical banners.
  バナーと同おなじ、白しろを基調きちょうとしたデザイン。↗

  Like the banner, the design was based around the colour white.
• 全段抜きぜんだんぬき
  nounA newspaper term for a banner headline: a headline running across the full width of a page, spanning all the columns. It applies to headlines only, never to a physical banner.
• 大旆たいはい
  nounA grand banner or standard, as borne in imperial or shogunal processions. Unless you are writing about such settings, this is not the word for an ordinary banner.
• 旗幟きし
  nounCovers flags, banners and ensigns, with 'emblem' among its senses. For 'banner' specifically it is a less common choice; think of it primarily as a word for flags.
• シンボルマーク
  nounReally means a logo or symbolic mark, the emblem of a company, organization or event. Its 'banner' sense is marginal: for a banner as such, this is seldom the word you want.

Use 「バナー」 for banners in general, especially on the web; 「全段抜き」 for a banner headline; 大旆 for imperial or shogunal standards; 旗幟 for flags and ensigns; 「シンボルマーク」 is really a logo.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

• バナーbanner
• 全段抜きぜんだんぬきbanner (headlines)
• 大旆たいはいbanner (imperial, shogun, etc.)
• 旗幟きしflag
• シンボルマークlogo
• 旗弁きべんstandard (type of flower)
• 旗はたbanner (administrative division of Inner Mongolia)
• 旗印はたじるしbanner (e.g. of democracy)
• 幢はたほこbanner
• タペストリーwall hanging