旗印・旗標・旗じるし|はたじるしhatajirushi[3]nakadaka (mid-high)

1. noundesign (on a banner); emblem (on a flag); insignia
2. nounbanner (e.g. of democracy); slogan; cause; objective
   多おおくの人ひとがこの自由じゆうの旗印はたじるしの下したに集つどった。↗

   Many people gathered under this banner of freedom.

• SynonymスローガンNeutralCommon loanword for the slogans of a movement or campaign; 「旗印」 stresses the goal and cause being upheld.
• Related合言葉あいことばNeutralA password or watchword, or a slogan shared by everyone; the emphasis is on consensus within the group.
• Related標語ひょうごNeutralA short slogan used for publicity, e.g. 「交通安全の標語」; the emphasis is on promotion.
• RelatedモットーNeutralLoanword for a motto or creed: a principle that an individual or organization consistently follows.
• RelatedキャッチワードNeutralLoanword for a striking phrase that is fashionable for a time and gets repeated a lot; 「旗印」 stresses a goal or cause held up high.
• Related旗幟きしWrittenA written, formal word for flags, also used figuratively for one's stance, mostly as 「旗幟鮮明」.

Use 「旗印」 for the goal or cause a movement or organization rallies under. For slogans say 「スローガン」 or 「標語」, for a personal creed 「モットー」, and for a clearly declared stance 「旗幟鮮明」.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

1. 旗章きしょう。