標語|ひょうごhyougo[0]heiban (flat)

1. nounmotto; slogan; catchword

• SynonymスローガンNeutralLoanword for slogans of political or movement causes, as in 「選挙スローガン」; common in everyday use and largely interchangeable with 「標語」.
• SynonymモットーNeutralLoanword for a personal motto or guiding creed; stresses one's own principles rather than a public campaign slogan.
• SynonymキャッチワードNeutralLoanword for a catchy phrase that catches on for a time and gets repeated widely; ad slogans are usually called 「キャッチコピー」.
• Related旗印はたじるしNeutralAn emblem on a banner, but also figuratively a slogan or goal raised up, as in 「改革を旗印に」.
• Related合言葉あいことばNeutralA password or watchword shared within a group, also a common slogan; stresses in-group consensus.
• Relatedお題目おだいもくNeutralAn empty slogan mouthed without real action; ironic, as in 「お題目を唱える」.

For short slogans of causes, movements or public-interest campaigns use 「標語」, as in 「交通安全の標語」. Slogans can also be 「スローガン」; personal mottos are 「モットー」; trendy catchphrases 「キャッチワード」; group passwords 「合言葉」; empty slogans 「お題目」.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

1. 主義しゅぎや運動うんどうの目標もくひょうなどを簡潔かんけつに表あらわした短みじかい語句ごく。