目当て・目あて・目当|めあてmeate[1]atamadaka (head-high)
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- nounmark; guide; landmark
- nounpurpose; aim; goal; intention; end
- nounsight (on a firearm)
- SynonymあてNeutralA goal or something to count on, as in 「当てにする」; 「目当て」 centers on what you are after.
- SynonymあてどWrittenWritten/formal prose for a destination or goal you are heading for, often as 「当て所なく」; 「目当て」 is about what you are after or a marker.
- RelatedめどNeutralA clue or prospect, or an expected completion time, as in 「目処が立つ」; 「目当て」 is about what you are pursuing.
- Related目的もくてきNeutralThe purpose you set out to achieve, more formal, as in 「旅行の目的」; 「目当て」 is the thing you want, often with a self-interested tinge.
- Related狙いねらいNeutralAiming or the intent behind an action, as in 「狙いを定める」; 「目当て」 is the thing you want.
- Related目標もくひょうNeutralA mark or sign for identification, as in 「目印をつける」; 「目当て」 is what you are after, though it can also mean a landmark for finding your way.
- Related意図いとWrittenWritten/formal prose for an intention, as in 「発言の意図」; 「目当て」 is the thing you want to get.
For something you want or a goal you are chasing, 「目当て」 is the default, as in 「お目当ての店」「景品目当て」, sometimes with a self-interested tinge. Use 「目的」 for a formal purpose, 「狙い」 for what you are aiming at, 「目処」 for a prospect, and 「目印」 for a marker.
Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only


