目標|もくひょうmokuhyou[0]heiban (flat)

1. noungoal; target; aim; objective
   売れ行うれゆきは目標もくひょうに達たっしなかった。↗

   Sales fell short of their goal.
2. nounmark; sign; landmark

• Synonym目的もくてきNeutralThe end you ultimately want to achieve, as in 「旅行の目的」. 「目標」 is the direction or concrete benchmark you strive toward, and can also mean a mark or landmark.
• Synonym狙いねらいNeutralWhat you take aim at or have in mind, as in 「狙いを定める」. It stresses the intent behind an action and is common in speech.
• SynonymターゲットNeutralLoanword for a target or the people aimed at, as in 「ターゲット層」. Used mostly in marketing and shooting contexts.
• Synonym標的ひょうてきNeutralA target for shooting, or the object of attack or criticism, as in 「攻撃の標的」. It carries the nuance of being attacked.
• Synonym意図いとWrittenA plan or intention held in the mind; written or formal prose. It concerns inner thoughts, not a measurable target.
• SynonymあてNeutralAn aim or something to count on, as in 「当てが外れる」. It leans toward hopes and reliance rather than a clear target.
• SynonymめどNeutralA goal or prospect; often seen in 「目処が立つ」, which means completion is now in sight.
• Synonym狙いどころねらいどころNeutralThe point to aim at or focus on; colloquial, and leans toward the strategic key point rather than a goal itself.
• Related目当てめあてNeutralThe thing you hope to get, or a landmark when traveling, as in 「お目当ての品」.
• Related目的地もくてきちNeutralThe place you are heading for, as in 「目的地に着く」. Restricted to locations, whereas 「目標」 can be an abstract benchmark.

Use 「目標」 for a direction or concrete benchmark you strive toward. For the final purpose say 「目的」, for an object of attack 「標的」, for a marketing target 「ターゲット」, and for a place you are heading 「目的地」.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

1. 道みちなどを行いく際さいの目印めじるし。目途もくと。
2. 標的ひょうてき。まと。
3. 到達とうたつや実現じつげんを目指めざしてもうけた水準すいじゅん。