風潮|ふうちょうfuuchou[0]heiban (flat)

1. nountide; current
2. nountendency; trend
   少すこしは世間せけんの風潮ふうちょうに合あわせるほうが賢明けんめいかもしれない。↗

   It might be discreet of you to bend a little to the prevailing wind.

• Synonym趨勢すうせいWrittenWritten/formal prose for the broad trend of things, as in 「時代の趨勢」; 「風潮」 often carries a critical nuance.
• SynonymトレンドNeutralNeutral loanword for trends, mostly in fashion and business; 「風潮」 is about the mood prevailing in society.
• Synonym趨向すうこうWrittenWritten/formal prose for the direction in which things develop, fairly neutral; 「風潮」 centres on the climate of society.
• Related流行りゅうこうNeutralNeutral word for a passing craze — clothes, songs and the like; 「風潮」 concerns currents of thought and attitudes in society.
• Related時好じこうWrittenWritten/formal prose for the tastes and fashions of a given era; 「風潮」 points to the mood or tendencies of society at large.
• Related流行りはやりCasualColloquial for what is currently in vogue; 「風潮」 speaks of the prevailing mood in society rather than a passing fad.
• Related好尚こうしょうWrittenWritten/formal prose for people's tastes and preferences, often aesthetic; 「風潮」 is the general temper of society.

Use 「風潮」 for the climate or tendencies of society, often with a critical edge, as in 「〜する風潮がある」. For a passing fad pick 「流行」 or colloquial 「流行り」, for market and fashion trends 「トレンド」, and for the broad drift of the times 「趨勢」.

Usage comparisons are AI-assisted and cross-checked by multiple models; for study reference only

1. 風かぜによって生しょうずる海うみの潮しおの流ながれ。
2. 時代じだい、社会しゃかいの傾向けいこう、流ながれ、大多数だいたすうが是ぜとする意見いけん。